Find out about the It's Now Cool girls who sizzle in our campaigns. All our girls are as beautiful on the inside as they are on the outside and we wanted to give our readers an insight into who these babes really are!
We have curated the most select assortment of designers to feature on our online store and we have profiled each of our amazing brands to give you the ability to find out about the talent behind the scenes.
Explore the amazing destinations IT'S NOW COOL travels to for our iconic photoshoots! The best hotels, hot-spots, restaurants and more to get the most out of your Summer vacay!
Check out some candid behind the scenes action on location from our latest campaign shoots.
Shop our 80's edit of one-pieces, high-cut bikinis and bright statement pieces that define one of our favourite decades. Take inspiration from the past in the form of pre-millennium-inspired bathing suits.